Waterfall enrichment

Clay.com vs Amplemarket: Choosing the right tool [2025]

Find out which tool is best for your needs!

Want to stop depending on a single tool? Watson aggregates contact info from premium vendors such as Apollo, Hunter, DropContact and many more.

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Introduction

So, you're on the hunt for the perfect sales or prospecting tool, huh? Maybe you've heard the buzz around Clay.com and Amplemarket but can't decide which one will turn you into a sales superstar (or at least make your job easier). Don't worry, we’ve got your back.

In this post, we’ll break down the features, quirks, and best use cases for each tool. By the end, you’ll know exactly which one is your match made in SaaS heaven—or at least the one that won’t make you pull your hair out.

Clay.com

- an overview

Clay.com is like that overachiever in high school who did sports, aced every test, and somehow still had time for hobbies. It’s a data enrichment powerhouse that turns your prospecting process into something almost… enjoyable? Yeah, we said it.

With its slick UI and no-code vibes, Clay.com makes it easy to grab, clean, and organize data like a pro. It’s perfect if you’re a bit of a control freak who loves getting things just right. (No judgment, we’re the same.)

What about

Amplemarket

?

Amplemarket, on the other hand, is more like the class clown who somehow also gets straight As. It’s all about automating the nitty-gritty of your outreach while keeping things super personalized. Think emails, follow-ups, and even calls—handled like magic.

If you want a tool that feels like having a super-efficient assistant who never sleeps (or complains), Amplemarket might just be your new BFF. Bonus points for its knack for scaling your efforts without sacrificing the human touch.

Clay.com

features

Clay.com is all about giving you full control over your data game. You can pull in leads from various sources, enrich them with tons of extra info, and organize it all like a boss. It's not just a data tool—it’s *the* data tool for anyone who loves digging deep.

Plus, Clay integrates with just about everything. Zapier? Yep. Your CRM? Of course. And don’t get us started on the templates—they’re a lifesaver when you’re juggling multiple workflows.

Let's talk pricing

Entry price (annual plan):  
$49/month
Is there a free trial?  
Yes

Amplemarket

features

Amplemarket is here to automate everything you hate about prospecting. Need to send out 100 personalized emails without breaking a sweat? Done. Want to set up follow-ups without lifting a finger? Easy.

Its AI-driven features ensure your outreach feels personal, even when you’re operating at scale. Oh, and did we mention it’s got multichannel capabilities? Email, LinkedIn, phone—it’s like the Swiss Army knife of prospecting tools.

Let's talk pricing

Entry price (annual plan):  
On request
Is there a free trial?  
Yes

Comparison

when it comes to flexibility and customization, clay.com takes the cake. it’s perfect for people who want to get hands-on with their data and create workflows that fit their unique needs. think of it as your personal playground for all things data.

amplemarket, on the other hand, is the king of automation. it’s ideal for teams who want to scale outreach efforts while keeping everything streamlined and personal. if clay.com is the toolbox, amplemarket is the automated assembly line.

Recommendation

if you’re the type who loves tinkering with data and building workflows from scratch, clay.com is your jam. it’s versatile, powerful, and perfect for those who want complete control.

but if speed and automation are your love language, amplemarket is a no-brainer. it’s all about making your outreach seamless and effective, with minimal effort on your part.

basically, go with clay if you’re a detail-oriented nerd (we mean that lovingly). pick amplemarket if you just want to hit “go” and watch the magic happen.

Conclusion

at the end of the day, both clay.com and amplemarket are stellar tools—but for different reasons. the right choice depends on your priorities, your team, and how much you enjoy geeking out over workflows.

whatever you choose, you’re upgrading your prospecting game. so pat yourself on the back and get ready to close those deals like a pro.

Waterfall enrichment

Are you looking to not use one tool, but leverage 10+ software providers at the same time?
Enter Watson, the waterfall enrichment tool It’s a smart way to boost your data quality.

Here’s how it works:

Instead of depending on just one data provider, you line up several.

Start with the first one. If they don’t have the data you need, move to the next. Keep going until you get the information you're after.

Finding emails with Watson

Want to try it for free? Test out Watson with 50 free credits.

Why use one B2B email finder when you can use them all?

Stop depending on a single tool. With waterfall enrichment, we aggregate contact info from premium vendors such as Apollo, Hunter, DropContact and many more.
Start enriching for free →